Advertising Is a Wasteful Expenditure or an Investment

There has been a constant debate about â€Å"advertising† that whether it is a useful or wasteful expenditure of resources. Advertising plays a crucial role in today’s world where there are so many brands vying for the customer’s attention. If not advertising, how else would you as a consumer know what all there is you could choose from? Though a useful tool, it must be well utilized to create an impact. Many a times, we as consumers remember the setting of the ad but forget the brand that was being advertised†¦this is definitely a pitfall and must be looked into.For an ad to have a real impact, it must be able to create brand retention. Advertising is the main source of â€Å"Customer Education† in marketing. Its main advantage to the customer is that we become aware of the products in the market and have a competitive advantage in buying the products and services. Its main advantage to the seller is in the manner of informing the prospective custome rs of the values of the products and capturing them.In older days, ads were on papers and pamphlets and billboards. In this electronic era, it has captured the TV and the internet. Therefore advertising is not a waste of resources. But as companies make their advertising expenditure on customer then it would be a bit problematic condition for customers as companies just look for their profits and if the advertising agency is not good then the whole budget goes waste.So i think company should be effective to make an ad as for this era advertising is an important aspect for all types of businesses. But company should not make the ads on the costs of customer’s money as they don’t give customer a big return but they have a huge returns and companies absorb bloods of poor customers. So i think that should be stop or minimized as in India rich are becoming more richer and poor becoming more poorer

Healthcare Essay Example | Topics and Well Written Essays - 500 words - 2

Healthcare - Essay Example The reasons for the stated, as a reading of Hamill's (2007) article indicates, lay in the country's highly competitive two-party system, budget constraints and the complex nature of legislature. Although Pennsylvania has one of the highest healthcare insurance percentages in the country, its Democratic governor, Edward G. Rendell is determined to expand coverage to include all uninsured adults and cut down on healthcare costs. As Hamill (2007) reports, governor Rendell is currently proposing that the state adopt a number of measures intended to reduce the cost of healthcare and, thus, extend healthcare to the state's 760,000 uninsured adults. Prior to the current proposal, Governor Rendell had declared his intent to sign a bill establishing a single-payer system, effectively making the state the insurer for the uninsured. The estimated cost of the aforementioned, however, forced him to reconsider this route (Hamill, 2007). Healthcare insurance is a problem but as one may infer from the article, one of the primary obstacles to the implementation of solutions lies, not in the inordinately complex nature of the problem itself but, in the nation's two-party system.

Financial Crisis Paper Essay Example | Topics and Well Written Essays - 1750 words

Financial Crisis Paper - Essay Example It is a result of improper policies implemented in the financial system which gives birth to numerous micro and macro economic problems. These reasons have varying severity and have affected the global economies of the world. The recent recession has webbed the entire global economies into its victimization and caused severe distress among both, developed and under-developed countries of the world. Recent economic crisis has paved way for inequality across many nations and has had a dampening impact upon their financial position. This crisis has led to other severe crises and it is matter of global concern. Economists believe that the deregulations of 1980s are the major root causes for the recent financial crisis which is likely to bring an end to free market economics. Reagan administration initiated liberalization, which brought about breakdowns in series due to which the government intervened and ultimately the structure destroyed the whole financial system. The Financial Crisis In 2008, the global market collapsed, The Bush administration figured out that only government intervention could save the companies whose failure could fetch destructive reactions. American Insurance Group (AIG) and Fannie Mae and Freddie Macare are those two giants which suffered from this crisis. The companies had come to this point of crisis because free market had allowed them to make investments due to which the institutions were posed to risks. Millions of people in America lost their jobs and had their savings bushed. A number of factors have been blamed for this crisis but economists believe that free market is the very basic factor amongst all. Nobel laureate Joseph Stiglitz wrote in his book Freefall that market fundamentalists and deregulators are responsible for the mess. The situation showed that free-market economists failed and market fundamentalists were responsible for the economic crunch (Sorman 2010). The economy of United States of America witnessed only a few m inor recessions each for a short period of time. Those recessions did not stir the economy enough to cause economists to develop a well descriptive recession model. With no major recessions over a long time, the economists tend to believe that the crisis may not happen. The model derived by free market economists was running a healthy economy from 80s to 2008 making economists believe that the model may not turn the situation upside down (Sorman 2010). The free market economists argue that it is the recession that prompted the financial crisis and not the other way around. Economists believe that recession began in 2007 when consumer spending decreased, overdue borrowing increased and lack of interest of homeowners in their mortgaged houses increased. They claim that the failure of financial derivatives were not the cause of financial turmoil as they were helping in the stabilization of the economy. Economists assume that due to a sudden economic downfall government faced pressure f rom political and non political forces to take immediate steps. This led to government spending and its intervention in the scenario which seemed quite logical at that time. The situation worsened with new public debts and regulations which stumbled upon the recovery of the economy (Sorman 2010; Bordo et al 2010). The economy could be recoiled in a quicker way if government had allowed enterprises to

No topic(just answer the question) Case Study Example | Topics and Well Written Essays - 250 words - 1

No topic(just answer the question) - Case Study Example At the same time, this option will ensure marriage minded individuals are not undermine by providing them with a platform that lacked previously. This group of individuals are often neglected by many players in the industry eHarmony operates and this makes it a lucrative path. Through the option, eHarmony will be able to market itself more and ensure more growth. The option will also ensure more growth for the company and will be in line with eHarmony investment in research. The final reason, why the option should be given a consideration, is that it provides viable avenues for various differentiations for eHarmony. The company operates in a rather dynamic and competitive industry and these forms the root for constraints and challenges associated with recommended option two. Option two faces challenge of competition. Being that eHarmony company also competes with Yahoo! Personals that attract significant individuals losing customers to them may be possible. Finally, if the strategy such as matching algorithm is not fully implemented, eHarmony may lose significantly on section of

Law, Social and Ethical Responsibilities in Business Essay

Law, Social and Ethical Responsibilities in Business - Essay Example As we continued walking, we met a friend of ours. We asked him if he saw our POI and he informed us that he was in church. We went to the church which was some distance away from school. As we went our way and crossed the busy street, an idea came up in the mind of Y. She suggested that a message be sent to the Supreme Student Council (SSC) informing them that we were hit by a car while crossing the street. The idea hatched and we hoped we could enjoy the joke. After that, I dropped the phone in my pocket, making-believe that something has happened to the three of us. The mobile phone in my pocket kept ringing and ringing but I didn't notice it because we were so engaged in laughing while walking, imagining how the Supreme Student council would be rattled. Then I noticed the phone ringing, but before I could answer, I composed myself that I may act as though I were really scared. In my conversation with the caller, I noticed that his voice was nervous and I continued acting, like crying at the same time talking in a confused manner, telling him where we were. I laughed a little in between my sobs but he didn't notice. So, perfect! We did it! They ran barefoot to our place: the senators, our PIO, our Internal Affairs Officer. Shockingly, Prof. F, who was tabulating the game results, was disturbed by the news that he heard and hurriedly moved to keep away his things. In the process, he hurriedly closed his laptop computer which eventually fell hard on the cement floor. Meanwhile, we got ready for we were sure they would be looking for us. While on our way, our Vice President got his phone and began calling Dr. Jane, our Faculty Adviser. She was very busy printing the certificates for winners that time, but alarmed by the news, she began calling someone near the supposed accident site to contact an ambulance, but to no avail. There was misinformation between the SSC Officers. I already told one of the officers that my two companions were in an ambulance but he failed to tell the VP. One fellow senator continued running, but while he was on his way, he noticed why there were none among the people looking alarmed and no ambulance was in sight as I had told him. When he came to where we were, he was very angry and he felt betrayed as he saw us walking and laughing without the wounds I had reported. He threatened to kick us out of the Council, where he initiated a Council Resolution afterwards for our expulsion from the Council. After the other officers came to know that we were only joking, they got very angry and our VP told us that we had to explain to our Adviser, Dr. Jane, and the tabulator why we did what we did. Although earlier, the whole thing was nothing to Dr. Jane but child play, she began to see the whole thing in a different light when Prof. F, the tabulator, began to pester her for payment of the fallen laptop at $740 on account of the mischief of the students. The new laptop was on memorandum receipt (MR) issued to him by the State University and he wouldn't be able to be cleared of obligations by the end of the semester when he asks for clearance. The question is who is responsible for paying for

English composition Writing Skills and Techniques db 1 Essay

English composition Writing Skills and Techniques db 1 - Essay Example This point will also address why police officer consider areas outside major urban areas as safe havens. I will also address the effects of police misconduct to both the police force and the public. Finally, I will address the future of the police force in relation to the ongoing misconduct. In this juncture, I will tackle possible consequences to the police force and relevant reforms that needs to be made in order to create a balanced police force in the United States. The purpose of this essay will depend on the interest of the reader or audience. Firstly, the essay will be an informative essay. This is because it will inform the public and relevant authorities that, police misconduct is rife despite the cover-up measures taken to conceal information. Secondly, the essay will act as a cause an effect essay since it will analyze factors that promote police misconduct and the resultant consequences (Silverman, 2009). Analyzing the cause and effects of the problem will be aimed at finding solution for the

Oral Learning Objective Essay Example | Topics and Well Written Essays - 500 words

Oral Learning Objective - Essay Example The teams were necessary since the company was growing and the work was getting complex. Again, we had to increase the work efficiency for the company, which the only way was teamwork. We organized into a team of about 10 people where we were self-driven in a way that we would make decisions with minimal supervision from the supervisors or the managers. This was the simple structure of the organization as we embraced teamwork. Each team was responsible for its own business. Some of our functional responsibilities were managing inventory, gross margins, labor productivity and product placement decisions. This kind of cooperation with my other employees encouraged and I found the importance of working as a team. As I had learnt from class, I would like to mention that it is true that self-directed teams organize around the work process. In order to complete a whole work piece that requires interdependent tasks, this has a significant autonomy over execution of the tasks. I joined with my colleagues to create a dependant position in order to complete my individual tasks. From our teams, we had a leader who ensured that each of us completes his or her individual tasks and to ensure that everyone does the right thing. We kept independent from other teams, since what we required most is the interdependence amongst ourselves in order to make the best out of our products. I found myself responding very fast and effectively to the demands of our clients and the stakeholders. I did not want to lose any client in being slow or portraying a negative attitude. This is exactly what is required in the organizational behavior that we learnt in class. I felt motivated working with this organization because of the mandate that I could do on my own with minimal interruptions from my supervisors. Actually, communication and technological coordination support was always available which enriched the job increment. It was awe-inspiring